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What is a Digital Experience Analytics (DXA) Platform?
Measure and quantify user experiences to uncover untapped opportunities.
Digital Experience Analytics platforms help product managers, CS teams, and engineers drive product adoption and growth through impactful, visual data.
Benefits of Digital Experience Analytics
Instant analytical value with tagless
autocapture of data
Traditional analytics tools require manual instrumentation. You have to tag everything you think is part of the successful user journey - and sometimes, you may be wrong. With tagless autocapture, DXA solutions measure every journey you may be interested in to prove a growth hypothesis.
Capable to answer complex user
experience questions
Product analytics provide data on unsuccessful trials or failed purchases but can’t show why they happened in the first place. DXA solutions combine quantitative and qualitative data to show you the reasons and the scale behind missed growth opportunities.
Designed to improve conversion rate
and product adoption
Digital experience analytics solutions are focused on 1 thing - optimizing conversion rate at every stage and scale of your product. From analyzing a single user session to isolating segments of many and comparing their conversion progress in detailed funnels.
Cross-functional usage that boosts
organizational efficiency
Product Managers see the actual product usage with all the pain points and missed opportunities. Developers get instant bug reproduction and scale of the issues. Customer Success collaborates with users in real time. The entire organization becomes more efficient.
The tools you need to craft delightful
customer experiences
Session Replay
Co-browsing
Segments & Trends
Funnels
Error Tracking
Session Replay
Session Replay
Leave no blind spots in your product strategy. See the entire user journey in pixel-perfect detail to easily reproduce bugs, reveal opportunities for conversion, and fully empathize with your customers.
Share customer sessions with colleagues for easier collaboration and back customer feedback with visual proof.
Co-browsing
Co-browsing
See how customers interact with your product first-hand. Assist users in real time during ticket resolution, demo, or onboarding sequences. Easily guide them through complex user interfaces, fill out forms for them, or delight them with a preview of new functionalities.
A customer experience analytics upgrade that delivers value in real time.
Segments & Trends
Segments & Trends
Understand user behavior at scale. Meet customer expectations with granular user segmentation, and identify friction points and opportunities for improvement.
Get an at-a-glance overview of the product’s usage to quickly evaluate the current state of affairs. Spot arising issues with Dead Clicks and Rage Clicks.
Funnels
Funnels
Adopt a data-driven approach to conversion rate optimization with funnels. Quantify adoption, measure drop-off rates, and remove bottlenecks before they become serious issues. Visualize different user journeys to guide your assumptions for a successful product improvement process – every time.
Error Tracking
Error Tracking
Gain complete control over performance and experience data with console and network logs and errors. Decrease bug reproduction time, collaborate on issue resolution, and track unpredicted user behavior. Combine with Session Replay to visualize the user journey in perfect detail.
Learn how to craft delightful customer experiences
Use cases
Who can use Digital Experience Analytics solutions?
The whole organization can take advantage of the insights brought to the table by digital experience analytics. Cross-functional collaboration is easier and more efficient, so is getting the necessary buy-in to start driving growth and revenue.
Software Developers
Instant bug reproduction and user impact analysis for web apps
Learn more
Product Managers
Arm your product team with data to achieve product-led growth.
Learn more
Customer Support
and Success
See the real problem behind every support ticket
Learn more
Case Study: Metrilo
Metrilo’s marketing platform fosters customer success with SessionStack
Learn more
Digital Experience Analytics FAQ
Digital Experience Analytics tools provide product managers, CS teams and engineers with actionable insights that help them understand the whole user journey.
Digital Experience Analytics tools provide product managers, CS teams and engineers with actionable insights that help them understand the whole user journey.
Digital Experience Analytics tools provide product managers, CS teams and engineers with actionable insights that help them understand the whole user journey.
Digital Experience Analytics tools provide product managers, CS teams and engineers with actionable insights that help them understand the whole user journey.
Resources
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Apr 6, 2023 • 8 min read
Product Insights
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Jun 30, 2023 • 14 min read
Product Insights
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May 26, 2023 • 9 min read
UX
![What’s the Role of User Experience Analytics in Reducing Product Churn? [INFOGRAPHIC]](https://www.sessionstack.com/wp-content/uploads/2023/05/Whats-the-Role-of-User-Experience-Analytics-in-Reducing-Product-Churn-SessionStack.png)
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Jun 1, 2023 • 10 min read
UX
![Advanced UX Analysis: What Are Funnels & How to Use Them [a Step-by-step Guide with Infographic]](https://www.sessionstack.com/wp-content/uploads/2023/04/Advanced-UX-Analysis-What-Are-Funnels-How-to-Use-Them-Guide-sessionstack.png)
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May 3, 2023 • 7 min read
UX