Understand users at scale
with powerful product analytics

User segmentation is the process of dividing a larger group of users into smaller subgroups or segments based on common characteristics such as demographics, behaviors, interests, or needs. Based on this knowledge, product managers can create tailored experiences for their target audiences.

There are different types of attributes that are used for segmentation among which: 

– demographic segmentation (age, gender)

– geographic segmentation (location)

– psychographic segmentation (personality, social status, lifestyle)

– firmographic segmentation (industry, company size)

– technographic segmentation (early adopters, heavy users)

– account-based segmentation (lifecycle stage, value-based, needs-based)

Businesses can discover unexpected uses for their products or solutions by diving deep into their customer base with a proper segmentation strategy. For example, they can uncover an interesting new use case or pain point, and work from there to fill the market gap by offering a tailored solution.

In product management (PM), a funnel refers to a visual representation or metaphorical concept used to understand and analyze the user journey or customer conversion process. It helps track the steps or stages that users go through to achieve a specific outcome or goal on a website or application.

The stages of the product funnel, in the context of the user journey, represent the key steps or interactions a user goes through from their initial awareness of a product to making a purchase or achieving a desired outcome. These stages might include include adoption, conversion and retention/engagement, or a set of steps defined by the product team.