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Understand users at scale
with powerful product analytics

SessionStack gives you all the necessary analytics tools to help you analyze user behavior at scale: divide customer behaviors into segments to track usage patterns, identify opportunities for conversion with easy-to-build funnels, and visualize user engagement with intuitive heatmaps (coming soon).

Product Analytics
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What our customers are saying...

Discover all success stories

What are the benefits of product analytics?

Boost conversion rates

Understand who your most precious customers are with precisely sliced-up customer data: use segmentation to understand where they come from and what type of technology they use, then build funnels to learn what user journeys they take and what obstacles they encounter along the way. Use these insights to focus on your best-converting acquisition channels and upgrade the experience.

Enhance website engagement

Each of your user segments might interact with your e-commerce store or SaaS differently. Discover what use cases correspond to each segment and design tailored customer experiences to match specific pain points. Make the journey to checkout smoother and watch revenue metrics bloom.

Prevent cart abandonment & churn

Find out how those who stay differ from those who don’t (or those who sleep). Focus on removing friction points segment by segment, polishing the customer experience to improve customer engagement, forge better brand-customer relationships, and bring better shopping experiences continuously. Reduce cart abandonment with a tailored approach based on segment and funnel analysis - not shots in the dark.

Monitor conversion opportunities

Building a detailed funnel shouldn’t be an epic quest but manual tagging and data analysis can turn it into a nightmare. Investing in a tagless autocapture solution with AI allows you to easily build funnels and segments, crunch session recording data, get insights, test assumptions, and discover trends that need your attention. What’s more, it allows for retroactive analysis so you never face the challenge of waiting for the data to build up - you already have it!

Customer Segmentation & Conversion Funnels
by SessionStack

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Customer Segmentation & Conversion Funnels
by SessionStack

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Use cases

Who can use product analytics?

Wondering whether you and your team can take advantage of product analytics tools such as segments and funnels? Yes, you can - no matter the industry, the size of your business or the growth objectives you have. Apart from the usual suspects we've mentioned here, sales and marketing teams are also on our list as these tools can be invaluable for conversion rate optimization.

Product Managers

Discover unexpected journeys and compare activity by testing various segments and funnels
Learn more

C-suite, Marketing & Sales Teams

Arm your decision-makers with insights data to boost revenue

Software Developers
& CS Teams

Discover issues with the highest revenue impact, then fix them
Learn more

Case Study: SketchDeck

SketchDeck ensures excellent customer support with SessionStack
Learn more

A lightweight DXA platform
with zero impact on performance

Web and Hybrid apps

For multiple-page or single-page apps, built in React, Angular, or any other JS framework. Iframes (same & cross-origin) and pop-ups too.

No performance impact

SessionStack is incredibly fast and lightweight. There is no impact on page loading and bandwidth. Learn more

User experience is unaffected

The sessionstack.js script captures all interactions on a page without affecting the look and feel of your app.

Easy Installation

With a single snippet in your web app. No instrumentation is required. You have full control over recording and target pages. Learn more

Private by default

 In the cloud or on-premises product analytics solutions. You have full control to select pages and elements for recording. Secure data collection and storage in the EU. PII and sensitive data never leave the user’s browser.

Integrates with:

Product Analytics FAQ

Have any specific questions about how your business can segmentation and product funnels to boost growth? Book a demo with us and we’ll show you!

User segmentation is the process of dividing a larger group of users into smaller subgroups or segments based on common characteristics such as demographics, behaviors, interests, or needs. Based on this knowledge, product managers can create tailored experiences for their target audiences.

There are different types of attributes that are used for segmentation among which: 

– demographic segmentation (age, gender)

– geographic segmentation (location)

– psychographic segmentation (personality, social status, lifestyle)

– firmographic segmentation (industry, company size)

– technographic segmentation (early adopters, heavy users)

– account-based segmentation (lifecycle stage, value-based, needs-based)

Businesses can discover unexpected uses for their products or solutions by diving deep into their customer base with a proper segmentation strategy. For example, they can uncover an interesting new use case or pain point, and work from there to fill the market gap by offering a tailored solution.

In product management (PM), a funnel refers to a visual representation or metaphorical concept used to understand and analyze the user journey or customer conversion process. It helps track the steps or stages that users go through to achieve a specific outcome or goal on a website or application.

The stages of the product funnel, in the context of the user journey, represent the key steps or interactions a user goes through from their initial awareness of a product to making a purchase or achieving a desired outcome. These stages might include include adoption, conversion and retention/engagement, or a set of steps defined by the product team. 

See what SessionStackAI can do for your business