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LogRocket and FullStory are two well-established behavioral analytics tools on the market. Here’s what I learned after using both to analyze visitor interactions:
FullStory is a general-purpose behavioral analytics tool with a focus on providing insights into specific user segments with heatmaps and funnels. However, developers, project managers, and support teams will find that it lacks adequate error tracking and session replay features.
On the other hand, LogRocket’s unique approach to funnels and advanced error tracking make it great for developers that need a powerful console tool and for marketers that need more granular insights into their funnels. However, it’s not optimal if you want to understand how users interact with online platforms due to its limited session replay features.
SessionStack fills in this gap perfectly, which is why I’ve included it in this comparison. With its pixel-perfect session replay, practical error logs, sitewide click trends, and real-time co-browsing tools it enables UX designers, product managers, and customer support teams to get impeccable insights into how users are using SaaS platforms and web apps, letting them quickly identify and resolve frustrations and improve overall user experience.
In this article, I’ll dive deeper into the comparison—LogRocket vs FullStory vs SessionStack—by reviewing the following key areas:
I will also talk about user experience throughout the article and mention integrations in the table below:
Limited free plan. The Team plan starts at $99/mo, and the Business plan starts at $550/mo.
Free 14-day trial only. Pring is not publicly available however, some users say plans start at $299/mo.
SessionStack’s pricing is currently in revision.*
Basic features like segmentation, player controls, user details, action logs, and a dev console.
Everything in LogRocket + live replays and states for online users (active, inactive & offline).
Everything in FullStory + live co-browsing + smoothest error tracking experience.
Live session replays and co-browsing are not supported.
Live sessions allow for co-browsing but with super high latency (>8 seconds) and no co-browsing tools.
Super low latency (< 1 second) co-browsing mode with pointer, pen, and control takeover features.
AI-enhanced error tracking that helps you identify the most important errors.
No AI capabilities
AI-augmented session replays. Saves time with optimization recommendations and session summaries.
Has key features in FullStory and SessionStack with extra features like viewing DOM elements and performance tracking.
Has a dev mode for each session replay with extensive filter options and a search bar for displaying relevant data at any moment.
Has a dedicated space for tracking log and error events with direct links to specific time stamps where the error occurred.
Has the most heatmap types: click, scroll, and hover maps. Only available for specific pages.
Click and scroll maps for specific pages. Click maps can be filtered by rage, dead, and error clicks.
Unique site-wide click tracking for most clicked elements, rage clicks, and dead clicks.
|Customer Journey Analysis
Has multiple views for analyzing conversion graphs including a nifty Path analysis view.
Has the most extensive event types for creating and tracking highly customized funnels.
Has key features for funnel creation and analysis, handy for quick decision-making.
42 native integrations + LogRocket API
20 native integrations + FullStory API + Zapier
14 native integrations + SessionStack API
|702 user reviews with 4.6 Rating
|278 user reviews with 4.5 Rating
|63 user reviews with 4.9 Rating
|Ikea, Pinterest, MGM Resorts, Swiss Life
|KeyBank, JetBlue, SoundCloud, Mammut, l’Occitane
|Kraken, Bazaarvoice, Imagine.ai, Mend, Texas.gov
|Troubleshooting errors on sites or apps and mapping customer journeys.
|Understanding how specific customer personas interact with your site.
|Finding user frustrations with apps or websites and providing an exceptional customer experience.
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|Try free for 14 days
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* SessionStack is being reshaped to meet the growing demands of its existing and future customers. The team is laser-focused on helping e-commerce businesses streamline their conversion rate optimization efforts for faster revenue growth. This is done through an industry-first AI capability – SessionStackAI, which is based on the rich session data the platform is already built to collect.
As part of the ongoing change, SessionStackAI is currently offered only as a paid pilot service with a 21-day free trial. To find out how SessionStackAI can help optimize your e-store with no effort, book a demo today 👉
LogRocket’s features make it best for understanding general user flows, optimizing retention and conversion rates, and efficiently resolving errors that arise on your site or app. But due to its limited replay features, you can’t view live sessions of users and provide them with real-time support when needed.
Scott Voigt, a former Google engineer, and his two ex-colleagues founded FullStory in 2014. While working on their own app, the trio needed a tool to track how customers were using it, which led to the creation of FullStory.
Since then, FullStory has become a major player in the digital experience space. It has the best user segmentation features which makes it easy to define specific customer personas and understand how they interact with your website. FullStory provides a suite of tools – from visual heatmaps to session replays and conversion funnels. The platform records and indexes every user session and interaction, and even enables live viewing. In addition, its funnel conversion view lets you gain deeper insights into user flows by letting you compare each conversion funnel across multiple user segments.
Although FullStory is a versatile platform, the lack of co-browsing features makes it difficult to identify user frustrations and provide the necessary support. However, if you’re looking for a tool that lets you gain a better understanding of specific user behaviors, then FullStory is your best choice.
During his time as a software engineer at Progress, Alexander Zlatkov noticed a lack of tools to understand user interactions with websites and online apps. He founded SessionStack in 2016 to create a solution that addressed this gap in the market.
SessionStack’s advanced session replay features have earned it G2’s title “session replay category leader” for 2023. It supports live sessions and lets you interact with online users in real time via the co-browsing mode at a remarkably low latency of less than 1 second. It also has a dedicated error tracking tool, which is perfectly synced with session replays for quickly identifying and resolving issues. With its dashboard metrics and user segmentation features, you get a bird’s eye view of the most common user frustrations on your site, enabling you to make targeted and data-driven improvements.
SessionStack’s robust session replay features make it perfect for a wide range of teams (product management, development, customer support, etc.) who are focused on quickly identifying and resolving errors, and user frustrations, and improving the overall experience customers have on their site and web apps.
LogRocket and FullStory are similar and stand out with extensive user segmentation options, while SessionStack shines with its live co-browsing and error-logging features.
Session Replay is a “video-like” playback of user interactions (e.g. page visits, window resizing, cursor movements, clicks, etc.) on your website. In this section, we’ll compare the following areas of each tool’s session replay feature:
SessionStack’s interface is designed with the user in mind, featuring a simple two-column layout, bold icons, and large buttons that make navigation intuitive and effortless.
The synchronized action log on the left allows you to easily follow and pinpoint specific user actions during session replays. This design ensures workflows remain fast and efficient, even for long sessions — you can quickly jump to specific user actions, and find issues in little to no time.
FullStory has a very modern and polished interface, however, it’s jam-packed with features that make it feel cluttered and clunky.
Meanwhile, LogRocket‘s interface is very similar to FullStory’s but it lacks the helpful commenting and navigation features that make it easy to highlight specific areas in session replays and switch between them seamlessly.
There’s also no option for slowing down a replay which can make it difficult to analyze complex user interactions at your own pace.
On the left-hand toolbar of SessionStack’s session replay tool, you’ll spot a “Get Summary” button. Using this feature prompts the AI to curate a summary of the session recording. This summary is written in three parts:
User segmentation (aka ‘audience segmentation’) is a feature that lets you categorize your site users based on various criteria including their demographics, hardware and software, and the actions they take on your site. It’s an essential tool for gaining a deeper understanding of how users interact with your website.
With SessionStack, creating user segments is a breeze for both technical and non-technical users. You can easily build and save multiple customer segments by setting up specific user, session, and event filters to gain a comprehensive understanding of user behavior and engagement on your app.
Compared to SessionStack, LogRocket and FullStory have more extensive options for nuanced customer segments. The only difference between them is that LogRocket has a “Recents” feature which makes it easier and faster to re-use your most common segmentation filters.
Live sessions are the sessions of users who are currently active on your site, and you can choose to view these sessions in real-time. It’s a very handy tool for teams in charge of providing support and assistance to their site users.
FullStory lets you view the sessions of active users on your site, in addition to the following user states once you hit “go live” (shown in the image below):
The major downside to FullStory’s live sessions is the large latency in registering live users (measured average of 3 minutes) and viewing their interactions in real-time (measured average of 8 seconds), leading to lengthy and frustrating troubleshooting sessions.
On the other hand, SessionStack’s live sessions are super low latency — it shows live users almost immediately after hitting the refresh button on the “live users” page and the live session latency is consistently less than 1 second.
This low-latency environment allowed SessionStack to add a very unique and handy tool for customer support teams — co-browsing.
Looking for a way to offer real-time guidance to site users during live sessions? Co-browsing is the solution. With this feature, you can join and engage in user sessions without the need for any additional software, plugins, or add-ons.
Co-browsing is not the same as screen sharing. One key difference is that co-browsing guarantees user file protection because you only get access to the single browser tab where they’re active on your site. And it also doesn’t require both parties to install any third-party application for it to work. You can read this article on screen sharing versus co-browsing to better understand the key differences between the two.
SessionStack’s co-browsing mode is super fast and smooth on both ends and is equipped with three key tools to enhance the overall experience:
Co-browsing works great for customer support teams during onboarding or problem-solving, as it allows them to assist customers over a phone call, chat session, or email conversation, offering prompt and personalized service in real time. While SessionStack doesn’t have a built-in chat feature, it has direct integrations with established chat tools like Intercom and Zendesk.
Winner: SessionStack. It is the go-to tool for users such as product managers, developers, and customer support teams, who need an easy-to-use, comprehensive, and robust session replay feature. SessionStack has all the key features in LogRocket and FullStory, in addition to having the best live and co-browsing features.
SessionStack’s dev tools track console & network logs and errors, FullStory has the most filter options, while LogRocket equips devs with the most holistic console of the three.
Error tracking is the process of identifying and resolving errors that occur on a website or web application. Errors can range from user interface glitches to critical issues that prevent site users from achieving their intended goals.
This feature works alongside session replays so that, not only do you see the error message, but also the exact sequence of user actions and events that led to that error, and the site or application’s response to it.
With FullStory‘s dev mode for session replays, developers can easily view log and error events that occurred during a user’s interaction, and the filters and search bar enable quick access to relevant data at any moment for efficient debugging.
Unlike FullStory, SessionStack has a dedicated logs and error tracking page which shows you when each listed event first and last occurred, the number of occurrences, and the affected users. Each of the events is also linked to a specific time stamp in a session replay, which makes it super fast and easy to dive in-depth into the source of an error.
So when you open the session replay, it plays and stops right at the point where the error occurred (marked as “1” in the screenshot above). From here, you can pull up the dev tool (marked as “2”) to show more details about the console or network error (marked as “3”).
Additionally, LogRocket balances its developer-friendly dev mode with additional features that let you view DOM elements and the performance of specific sessions.
Winner: LogRocket. It combines key features in SessionStack and FullStory with more advanced options, making error tracking and management a breeze, especially for developers and engineering teams.
LogRocket and FullStory gather page-specific insights, while SessionStack gives you a bird’s eye view of site-wide insights.
Heatmaps are visual summaries of the interactions captured in session replays. They show you areas with the most activity (clicks, scrolls, and mouse movements) so you can identify the strengths and weaknesses of the user experience.
Mouse maps (aka hover maps) show the areas where users frequently move their cursors, scroll maps show how far down users go on a page, and click maps tell you the elements users click on the most. These clicks can be filtered by dead clicks and rage clicks.
Dead clicks are all the “non-clickable” elements users clicked on while rage clicks occur when users click on an element multiple times in quick succession, usually signaling frustration. Read more on this in our article about click trends.
With FullStory, you can view the click maps and scroll maps on single pages based on all user data or specific user segments.
You can also break down click maps using the rage click and dead click filters. This feature is great for identifying how users interact with a single page but isn’t great for finding the most pressing issues across your site.
Similar to FullStory, LogRocket has click maps and scroll maps but it also has hover maps which give you another layer of data on how users interact with a page. Sure, clicks are the most important engagement data points, but understanding where users hover can help you identify whole new optimization opportunities.
However, unlike FullStory’s heatmaps, LogRocket’s are embedded within session replays, so loading and switching between them is very slow and time-consuming. Also, its heatmaps can’t be filtered by user segments, which makes it difficult to get a better understanding of specific user behaviors and patterns.
Unlike FullStory and LogRocket, SessionStack doesn’t have visual heatmaps and therefore isn’t limited to only capturing data on static elements. Instead, you get a sitewide overview of the top HTML elements across your entire site or app that need attention, grouped in the following categories:
Since SessionStack tracks user interactions with individual HTML elements, it also logs interactions with dynamic elements that aren’t visible on visual heatmaps (drop-down menus, pop-ups, and accordions). Another advantage of this approach is that you don’t have to spend a bunch of time going through individual pages, looking at erratic color patterns.
Verdict: LogRocket is best for visualizing user actions with click, scroll, and hover maps. FullStory is perfect for gathering better insights based on specific user segments. SessionStack stands out by giving you the best overview of site-wide hotspots and friction points.
SessionStack lets you create and track funnels, FullStory gives you the best customization, while LogRocket gives deeper insights.
You can analyze customer journeys on your site using the funnels feature in all three tools. Funnels can be set up to track user progress through specific steps (e.g. clicking a target element), allowing you to identify pain points and make informed decisions about site improvements. An example of a funnel is shown below:
SessionStack lets you add unlimited steps to your funnel with the following four event types: viewed a page, clicked an element, rage click, and dead click.
Additionally, you can easily track conversions at each stage of your funnel with graphs, and view the session recordings of users who either converted or dropped off at each step of your funnel. This is very useful for identifying areas of friction within your design and taking prompt action to remove them.
FullStory’s funnel features are very similar to SessionStack, however, FullStory has much more options for creating highly customized funnels.
In addition, you can view funnel conversions based on different user groups (e.g. country, device, browser, etc.) and also view side-by-side comparisons of up to 4 user segments. These are very helpful for uncovering common user patterns and differences, allowing for targeted improvements to be made to any given funnel.
LogRocket has multiple views for conversion graphs, the most notable one being “path analysis”. This gives you a visual summary of all the different paths users take when they deviate from the sequence of steps outlined in your funnel. It creates these alternate routes organically (as shown in the image below), without the need for any manual setup.
The path analysis view helps you identify the distracting elements that turned users away but also understand where they went and what prevented them from reaching the end of your funnels.
So it’s a great tool for testing your marketing funnel thesis’ because you get to see the other side of it.
For example, if you’re trying to understand where readers go from your blog posts with FullStory, you either have to set up tracking on each link on your page, or you have to use session replays to find out where users are going. You can imagine how annoying that would be if you want to analyze 100 blog posts… but that’s not a problem with LogRocket.
Verdict: SessionStack is best for creating simple yet effective funnels and conversion graphs for quick decision-making, FullStory is best for gaining deeper insights into specific user groups for making targeted improvements. And LogRocket’s path analysis view is very helpful for fixing potential distractions preventing users from moving through a funnel.
|✅ Has visual heatmaps
|❌ Limited features on free plan
|✅ Has click, scroll, and hover maps
|❌ Non-scalable pricing structure
|✅ Nifty path analysis view
|❌ No live sessions
|✅ Works with mobile devices
|❌ Replay speed can’t be slowed down
|✅ Advanced error logging features
|❌ Heatmaps are slow to load
|✅ Extensive integrations
(like Jira, Github, Google Analytics, Sentry…)
|✅ Can view currently online users
|❌ Hidden pricing plans
|✅ Compatible with mobile apps
(Android and iOS)
|❌ Clunky interface
|✅ Most options for funnel event types
|❌ High latency live sessions
|✅ Error console features available
|❌ No co-browsing tools
|✅ Extensive integrations
(for e-commerce Shopify, for team collaboration Slack, for customer feedback tools Survicate)
|✅ All key features unlocked on the free plan
|❌ Session replay lacks annotations
|✅ Affordable pricing plans
|❌ No visual heatmaps
|✅ Extremely easy to set up and navigate
|❌ Few native integrations
|✅ Low-latency live and co-browsing sessions
|✅ Dedicated error tracking page
|✅ Pixel perfect replays that can be slowed to 0.5x & 0.25x
Developers troubleshooting errors and marketers optimizing site funnels.
Marketers that want to understand how different personas interact with sites to make targeted improvements.
Managing web apps or sites through analyzing user frustrations and providing an exceptional customer support experience.
FullStory focuses on customer journey analysis with complex funnel tracking and plentiful segmentation options, LogRocket shines with its developer-friendly console tools and unique path analysis insights, while SessionStack has the most advanced session replay, co-browsing, and error-tracking features. Based on my experience…
Use LogRocket if:
Use FullStory if:
Use SessionStack if:
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