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I tested both Hotjar and Inspectlet for a month to really understand how the tools differ. I’ve discovered a few key differences which I’ll dive into in this article:
High-traffic websites will find their match with Hotjar since its rough heatmaps and survey features are perfect for analyzing and understanding user behaviors. However, its customer journey analysis and session replay features are very basic and don’t offer much insight. I also noticed a significant impact on site load speed.
Meanwhile, Inspectlet excels at analyzing the customer journey thanks to its detailed user segmentation filters and comprehensive funnel tracking capabilities. But its slow and clunky user interface and lackluster session replay features leave a lot to be desired, especially at its price point.
Once you use them, it’s obvious that neither platform offers great session replay capabilities. Also, you won’t find features that customer support teams working on SaaS platforms or web apps will find useful (like real-time sessions).
That’s exactly why I included SessionStack in this comparison.
SessionStack offers pixel-perfect session replay, dedicated error logging dashboard, sitewide click trends, and zero-delay co-browsing tools — perfect for product designers, developers, and customer support teams looking to quickly find and resolve customer pain points in their products.
In this article, I compare Inspectlet vs Hotjar vs SessionStack in four key areas:
I also touched on site load speed impact and integrations in the comparison table below to help complete the picture.
Limited free plan. Paid plans start at $39/mo for 100 sessions/day, split across different use cases.
Limited free plan for 1 website. Paid plans start at $39/mo for 2,500 sessions.
SessionStack’s pricing is currently in revision.*
Core session replay features like player controls and event log. Has a Highlights feature to label important events.
Basic session replay functionality & activity log with a slow and clunky UI.
Advanced session replay features like filters, search, activity log, console, and a dedicated error tracking section.
No live sessions or co-browsing capability
No live sessions or co-browsing capability
Full co-browsing features with sub-1-second latency and interactive tools like pointer, pen, and control takeover.
AI-assisted customer survey analysis.
No AI capabilities
AI-augmented session replays. Saves time with optimization recommendations and session summaries.
Captures static and dynamic page elements (pop-ups, menus, etc.) with click, scroll, and move maps + has side-by-side heatmap comparison feature.
Offers click, scroll & movement maps. No filters for analyzing user behavior or segmentation.
Compiles data on sitewide clicks on every page element, including dead clicks and rage clicks.
|Customer Journey Analysis
Funnels are limited to two event types, four steps, and five filters. The Scale plan offers side-by-side comparison graphs.
Provides incomplete data by ignoring important instances like the order of visits and unlisted page views.
Funnels support four events and unlimited steps. Helps you identify problematic site elements in the customer journey.
|Site Speed Impact
Reported 829ms average page speed impact across the web. Strong impact on main thread execution.
10 native integrations + Hotjar API + Zapier
3 native integrations + RequireJS compatibility
14 native integrations + SessionStack API
|291 user reviews with a 4.3 rating
|25 user reviews with a 4.2 rating
|63 user reviews with a 4.9 rating
|Unbounce, Decathlon, Brand24, Hussle, Yatter
|Shopify, eBay, MediaFire,
|Kraken, Bazaarvoice, Imagine.ai, Mend, Texas.gov
|For large traffic websites with teams that need collaborative user behavior analytics tools.
|For e-commerce websites to analyze their funnels and optimize user conversions.
|Identifying user frustration points on your SaaS app or website.
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* SessionStack is being reshaped to meet the growing demands of its existing and future customers. The team is laser-focused on helping e-commerce businesses streamline their conversion rate optimization efforts for faster revenue growth. This is done through an industry-first AI capability – SessionStackAI, which is based on the rich session data the platform is already built to collect.
As part of the ongoing change, SessionStackAI is currently offered only as a paid pilot service with a 21-day free trial. To find out how SessionStackAI can help optimize your e-store with no effort, book a demo today 👉
In 2011, Rachit Gupta started Inspectlet to help businesses understand their website visitors’ intentions using a data-driven approach. Since then, the company has helped over 90,000 businesses provide better user experiences.
The small team in Santa Clara, CA is able to do this by providing their clients what they need to understand their users while keeping things simple. It offers heatmaps and funnel analytics to visualize how users interact with your website, surveys to collect feedback directly from the horse’s mouth, and form analytics to optimize your conversion-critical elements, i.e. web forms. And although its features are very basic, it’s easy to use making it suitable for quickly analyzing user interactions.
Inspectlet is ideal for product teams at e-commerce websites looking to optimize their funnels and increase conversions with insights into how users navigate their sites, which is why companies like eBay, Shopify, and Mediafire trust it.
Hotjar’s tools visualize user interactions to help you identify high-impact optimization opportunities on your website. You can understand how users interact with your website using heatmaps, while session replays and event logs show you why. It also lets you analyze what users like about your website using the integrated feedback form. Finally, you can use the Highlights feature to label and share notable events with your digital marketing and development teams for further review.
Hotjar is trusted by high-traffic websites of brands like Panasonic, Decathlon, and T-Mobile thanks to tools designed to derive valuable insights from rough customer interactions.
Alexander Zlatkov left his job as a software engineer in Progress to start SessionStack in 2016 because he believed he could create a tool that would allow companies to understand how users interacted with their online apps.
SessionStack’s advanced session replay features offer so much value that they were named G2’s “Session Replay Category Leader” in 2023. This was possible mainly due to their low latency of less than one second which lets you join a user’s session in real time. They built on this capability to produce a one-of-a-kind co-browsing feature that lets you interact with users during a session and even take control to help out without any third-party software. It also highlights the most pressing issues using advanced error logging and user action segmentation.
Companies like Kraken.com, Bazaarvoice, and Imagine.ai trust SessionStack because it helps their teams across the business understand user behavior — including but not limited to product management, development, and customer support.
Hotjar is ideal for analyzing user behavior, SessionStack for faster troubleshooting, and Inspectlet for easier user segmentation.
Session Replay records a user’s session for playback later. It provides visual insights into important user interactions (clicks, scrolls, mouse movements, and navigation) that you can use to understand how users interact with your website.
We will compare the session replay feature of all three tools in the following areas:
SessionStack has a user-friendly interface with a video player on the right and an event log on the left-hand side (1) as visible in the screenshot below. Every event is time-stamped. As events occur, the tool highlights the related timestamp in the activity log, making it easier for you to track actions.
You also have access to a comprehensive console feature (2) that provides detailed logs on each event. This comes in handy when you want to quickly troubleshoot errors. You also have a search bar and filters (3) to find specific events in the session replay (like dead clicks, rage clicks, and errors).
Hotjar’s interface is pretty similar to SessionStack’s, with the video player in the center, a list of visitor recordings on the left (1), and session information and recorded actions on the right (2).
It also offers a “Highlights” tool (3) that lets you label important events (clicks, errors, movements, frustration points, etc.) for further review. Remote teams of developers and marketers can use it to collaborate and share ideas more efficiently.
Inspectlet has a very minimalistic interface with the video player on the left, the video progress bar above it, and the event log on the right-hand side. The session is divided by page and you can switch between pages from a drop-down menu.
Unlike SessionStack, it doesn’t offer any advanced filters or console details to drill down into specific errors or interactions. Also, I noticed it only populates the event log as the video plays. So, you can’t jump to a specific timestamp until the event occurs during playback. You’re essentially spending more time finding the error instead of fixing it, which defeats the purpose of the session replay feature, in my opinion.
When using SessionStack’s session replay tool, you’ll notice a “Get Summary” button in the left toolbar.
Clicking the button will prompt the tool’s AI helper to generate a summary of the entire session recording. This summary is made of three parts:
EDITOR’S NOTE: What is user segmentation?
User segmentation is a way of categorizing your users by demographic, user behavior, interactions, and type (new vs returning). Using this information you can derive insights on improving your UI/UX to maximize conversions.
SessionStack offers basic user segmentation filters that provide insights into users, sessions, and events. You can also create custom filters to analyze behaviors and interactions of specific user segments on your website.
Hotjar provides filters to segment your users by events, user attributes, and error messages by choosing from predetermined user segments or by creating your own custom events. You can also get in-depth insights across user segments using its side-by-side user comparison feature.
Inspectlet divides its recordings according to users in its session recordings dashboard (1). It lets you create and save user segments using filters (2) like date range, user interactions, and session and visitor attributes.
EDITOR’S NOTE: What are live sessions?
Live Sessions present user interactions on your website in real-time. Product, development, and customer support teams can use this feature to identify and solve issues while speaking with a customer.
Inspectlet offers a live view that shows you the user’s mouse movements and clicks. But when I used it I found it laggy and unreliable. Interactions only reflected on the live view tool after a 10-15 sec delay. So, it’s not truly a live tool but more of an almost-real-time session replay. Also, it’s not very reliable either since it continued to show I was on the page even after I ended my session.
On the other hand, SessionStack is the only platform offering truly real-time live sessions with a consistent latency of under one second. And they used this low latency to create a completely unique feature — co-browsing.
Customer support executives and account managers can use co-browsing to provide real-time guidance to users, without any additional software, plug-ins, or add-ons.
You get access to three tools with co-browsing:
SessionStack masks sensitive user information (passwords, credit card details, etc.) to ensure the user’s privacy. While the tool masks most of it by default, you can also set your own parameters.
NOTE: Co-browsing is not the same as screen sharing. You don’t need to install any new tool or plug-in to use the co-browsing feature. Also, it’s browser-based so you only get access to the tab that the user is currently on, ensuring privacy and security. You can read more in our article about screen sharing vs co-browsing.
SessionStack and Hotjar both log errors in the session replay tool. You can add filters in both to identify specific error types (rage clicks, dead clicks, u-turns, etc.). You also get a console feature that provides more details about the error to make troubleshooting easier.
Additionally, SessionStack also compiles all the logged errors across your website in one dedicated error-tracking page (2). You can click on an error for more information about it (1).
You can click ‘Play’ to go to the session replay tool from the error page and see exactly what a user was doing when an error occurred (1). You also have the option of using the Console feature (2&3) to gather more information.
Winner: SessionStack. Customer support teams will find its co-browsing feature very useful, while developers and UX designers will love its error-tracking and logging features.
Hotjar and Inspectlet visualize user behavior, while SessionStack makes identifying issues easier.
Heatmaps visually represent how visitors interact with your website by highlighting their clicks, mouse movements, and scrolls. They highlight elements with different colors depending on the frequency of interactions to identify –
Inspectlet and Hotjar offer the same set of heatmaps:
But that’s where the similarities end. Inspectlet doesn’t offer any filters or tools to analyze your heatmap data.
Meanwhile, Hotjar offers filters to drill down into the data and understand how different user segments and devices are performing. Hotjar also lets you label any important or interesting activity for future reference using the ‘Highlights’ feature (check out the Session Replay section above to learn more).
SessionStack doesn’t use visual heatmaps to highlight important or problematic elements. Instead, it compiles essential user actions on directly the dashboard:
You can these as an alternative to heatmaps to quickly analyze and troubleshoot issues on your website and recognize where your resources should be focused.
Winner: Hotjar. It offers click, move, and scroll maps to visualize how users navigate your website. It also provides powerful filters marketing and product teams can use to analyze and optimize the online website experience.
While Inspectlet provides incomplete funnel data and Hotjar’s features are quite basic, SessionStack makes it easier to troubleshoot customer pain points.
Customer journey describes how users navigate and interact with your website content like landing pages and product pages, blogs, etc. You can analyze your customer’s journeys by using conversion funnels, i.e. a step-by-step path of how visitors interact with your website. Funnels help you collect the data you need to understand visitor behavior and segment them according to their interactions.
Inspectlet lets you create your own conversion funnels and also provides a built-in visual editor to easily create multiple variations of a webpage for A/B testing. However, it doesn’t offer any filters to analyze the results, except for user recordings of ‘Abandoners’ (to see where they dropped off) and ‘Successful Conversions’ (to see how they converted).
However, you’ll be making decisions using incomplete data since Inspectlet ignores some important user decisions:
For example, let’s say your users are visiting the FAQ page before completing a purchase. This may be because they need some important information about the product. You can make the user’s journey smoother by including that information on a page in the funnel. But you’ll never know because Inspectlet won’t show you that information.
You can easily compare multiple funnels using Hotjar, making it valuable when you’re exploring different customer journeys.
But, you can only add ten steps and five filters per funnel for three specific action types: ‘Viewing a page’, ‘Clicking on an element’, and ‘Triggering an event’. This really limits your ability to deep dive into the data and gather insights.
SessionStack funnel feature does what Hotjar and Inspectlet can’t:
On top of that, it offers the ability to display funnels of different user segments. This effectively lets you test out how different user groups behave in your funnels based on their segmentation metrics (discussed in the Segmentation section):
SessionStack also lets you create a much smoother journey by providing data on two very frustrating event types: dead clicks and rage clicks. Addressing these can help you greatly improve user experience.
Winner: SessionStack because you can add unlimited funnel steps and troubleshoot customer pain points faster with more complete data.
|✅ Intuitive, easy-to-use user interface
|❌ Limited free plan
|✅ Offers most important heatmaps
|❌ Complex pricing plans
|✅ Useful collaboration tools
|❌ Only records samples of user sessions
|✅ Survey and user feedback widgets
|❌ No live sessions or co-browsing
|✅ Extensive integrations
(Zapier, Mixpanel, Google Analytics, Hubspot, etc.)
|❌ Basic funnel tracking features only available with the highest paid plan
|✅ Supports essential heatmaps
|❌ Basic, unintuitive session replay features
|✅ Funnel tracking
|❌ No co-browsing features
|✅ Useful user segmentation features
|❌ Unreliable live sessions
|✅ Dedicated error tracking page
|❌ Inaccurate funnel analytics
|❌ Limited free plan
|❌ No filters with heatmaps
|❌ Slow, clunky user interface
|✅ All-inclusive free plan
|❌ No annotation in session replay
|✅ Simple and scalable pricing plan
|❌ Does not have page-specific heatmaps
|✅ Easy set up and navigation
|❌ Can’t track every user event with funnels
|✅ Real-time co-browsing and live sessions
|✅ Lightweight tool; doesn’t affect site speed
|✅ Information-rich session replays
|✅ Dedicated error tracking page
E-commerce websites looking to set up funnels to analyze and optimize customer journeys.
Cross-functional teams looking to collaborate and analyze approximate user behavior on high-traffic websites.
Product, developer, and customer support teams looking for in-depth insights into user interaction and tools for live assistance.
Hotjar makes it easier to understand user behavior on large-traffic websites by providing essential heatmaps and survey features. Inspectlet’s user segmentation and funnel analytics features make it ideal for analyzing your customer journey and optimizing them for higher conversions. Meanwhile, SessionStack enables customer support teams, product designers, and developers to quickly troubleshoot and resolve issues in real time by offering advanced session replay, co-browsing, and dedicated error log dashboards.
Use Inspectlet if:
Use Hotjar if:
Use SessionStack if:
Need more info before making a final decision? We compared SessionStack and Hotjar to some other great UX analytics solutions to help you find the one for your specific needs. Check them out:
See what SessionStackAI can do for your business