9 Best FullStory Alternatives in 2023: For All Budgets & Use Cases

9 Best FullStory Alternatives in 2023: For All Budgets & Use Cases

Mihael Cacic

Oct 17, 2023 • 14 min read

9 Best FullStory Alternatives in 2023_ For All Budgets & Use Cases

FullStory is one of the top user behavioral analytics tools on the market today. But many users get turned away from it because it has

  • Limited heatmaps: Only offers click and scroll maps, and doesn’t capture dynamic elements,
  • Average session replay features: Lacks advanced options like a co-browsing mode for live sessions,
  • Limited mobile app analytics: Supports fewer frameworks (only Android and iOS) and lacks options like filtering heatmaps and crash & issues analytics, and 
  • Expensive pricing plans: While these aren’t publicly available, some users say it starts at $299/month and can go a lot higher.

We scanned the market for FullStory alternatives that addressed these pain points, tested them, and compiled them in this article — so you can find the best match for your needs. During our evaluation process, we focused on the following key areas:

  • Session replay,
  • Heatmaps,
  • Supporting features, and 
  • Affordability.

Let’s jump right in.

Best FullStory Alternatives: Executive Summary

Best OverallRunner-UpThird Best Alternative
SessionStackLucky OrangeUX Cam
Best for teams of all sizes that need to quickly surface site errors & user frustrations, and gather in-depth user insightsBest affordable FullStory alternative for solopreneurs who rely heavily on heatmapsBest for businesses who need better insights into user interactions on their mobile apps
Visit Tool SiteVisit Tool SiteVisit Tool Site

Buying Guide & How We Rate The Tools

There are 4 general areas to look out for when buying a user behavior analytics tool:


Session Replay: This includes whether the tool accurately captures user sessions and how smoothly it runs — without delays and glitches. Also, does it support advanced features like live session viewing and co-browsing?


Heatmaps: What types of heatmaps (eg. click, scroll, move, etc.) does the tool provide? Do these heatmaps capture dynamic elements (eg. popups, collapsible menus, etc.) as well as static ones? And do they help you analyze customer data?


Supporting features: Does the tool offer features aside from session replay and heatmaps (eg. error logging, user segmentation, journey analysis, form analytics, feedback surveys, etc.) to support further analysis?


Affordability: Are the pricing plans publicly available? And are they reasonably priced for the set of features included? 


Note: low scores aren’t always bad.


For example, a tool with a high “supporting features” score may not be the best for you if they make the tool more complex to use or if you won’t have much use for them anyway. So consider your specific needs and constraints when deciding to adopt a tool.


Now let’s walk through a mini-review of each.

All FullStory Alternatives

Best for product, developer, and customer support teams that need a lightweight solution for in-depth user interaction insights, bug reproduction & resolution, and providing real-time support.
Session Replay:
Supporting features:
Best for high-traffic sites that want to gather aggregate insights from different user segments and verify them through user feedback surveys.
Session Replay:
Supporting features:
Lucky Orange
An affordable alternative for solopreneurs on a tight budget who rely heavily on heatmaps for their dynamic large-traffic sites.
Session Replay:
Supporting features:
A FullStory alternative for technical teams who need advanced error tracking and funnel analysis features.  
Session Replay:
Supporting features:
A web/mobile hybrid like FullStory for startup businesses who need similar features but at a cheaper price and with more flexible plans.
Session Replay:
Supporting features:
Ideal for businesses that require an extensive heatmap tool without compromising their website’s speed and performance.
Session Replay:
Supporting features:
Best for large enterprises with a big budget that want to gain and analyze user interaction insights to inform their business goals.
Session Replay:
Supporting features:
An alternative for big businesses that need a tool with better funnel insights that can easily integrate into their existing tech stack.
Session Replay:
Supporting features:
A mobile-first tool for businesses who need deeper insights into their mobile apps than what FullStory has to offer.
Session Replay:
Supporting features:

SessionStack is being reshaped to meet the growing demands of its existing and future customers. The team is laser-focused on helping e-commerce businesses streamline their conversion rate optimization efforts for faster revenue growth. This is done through an industry-first AI capability – SessionStackAI, which is based on the rich session data the platform is already built to collect.


As part of the ongoing change, SessionStackAI is currently offered only as a paid pilot service with a 21-day free trial. To find out how SessionStackAI can help optimize your e-store with no effort, book a demo today 👉

1. SessionStack — Best For Analyzing Individual Users’ Site Interactions

SessionStack was founded in 2016 by Alexander Zlatkov, a software engineer who wanted to understand how users interacted with his client’s websites and online apps.

Top SessionStack Features:

When it comes to finding the perfect balance between robust features, ease of use, and affordable plans, SessionStack stands out from the rest. It’s the most advanced session replay platform, boasting:

Then there’s its conversion funnel feature for deep customer journey analysis. It lets you view overall and step-specific drop-off & conversion rates, filter results by user segments, and view the original session replays to gain insights into why users dropped off or converted. Another recent addition is its AI-powered Session Replay summary. This feature looks at the whole session, gives you a summary, and provides optimization instructions — saving loads of time. 

This feature set makes SessionStack the perfect tool for a variety of users, including product teams, developers, engineers, and customer support. 

If you want to quickly identify and resolve site errors and user frustrations, and provide real-time customer support to maintain a consistently optimal UX and customer success, SessionStack is the way to go.

Read our in-depth comparison of SessionStack vs FullStory for a more detailed comparison.

SessionStack ProsSessionStack Cons
✅ Easy to master❌ No visual heatmaps
✅ Industry-first AI tool❌ Not compatible with mobile apps
✅ Custom pricing plans❌ Doesn’t integrate with Zapier
✅ Little to no impact on site speed
✅ Unlimited site connections
✅ Integrates with popular apps (Google Analytics, Intercom, Zendesk, Sentry)

Sessionstack offers detailed click insights and a dedicated error-tracking page, while FullStory only offers static page insights.

FullStory has visual page heatmaps that show user clicks and scrolls.

However, it doesn’t track all dynamic elements on your site and doesn’t differentiate between types of clicks. Additionally, the accuracy of the heatmaps may be affected if your site has low traffic because fewer site users reduce the data sample size, resulting in less reliable and meaningful insights. 

Meanwhile, SessionStack’s click maps give you better insights that span your entire site, and although they aren’t visual they’re an even better alternative to heatmaps

You get a compilation of the top HTML elements (static and dynamic) that are receiving the most clicks [1], dead clicks [2], and rage clicks [3]. These metrics make it easy to quickly see the most popular elements on your site and which ones are triggering user frustrations.

SessionStack also has an error page that compiles all errors across your site in one space [2] and displays more details if you click on them [1]. 

These errors are linked to specific timestamps [1] in session replays where they occurred. This allows you to see the user action that led to the error and pull up the dev console [2] to get even more details [3]. 

SessionStack has super low latency, AI-augmented live sessions, and a co-browsing mode, while FullStory’s are limited.

SessionStack has a dedicated page that displays all the active users currently on your site. From there, you can choose to join and view their sessions in real time with super low latency (<1 second). And if they let you interact with them, you can activate the co-browsing mode, which equips you with:

  • A pointer for highlighting elements on the user’s screen, 
  • A pen for annotating the user’s screen, and 
  • Permission-based control takeover for performing actions on behalf of the user.
SessionStack’s live co-browsing mode in action

Analyzing mountains of session replay data is complex.

That’s why SessionStack uses generative AI to summarize session replays into bite-sized summaries. With this, you have a complete visualization of your customers’ experiences and recommendations on how to improve the user journey.

Use SessionStack if:

  • You’re looking for an affordable tool that doesn’t skimp on core functionality.
  • You want to quickly surface and resolve site errors and user frustrations.
  • You need a FullStory alternative that goes beyond live sessions with co-browsing tools for real-time user support.

Book a demo today!

2. Hotjar — Best Alternative For Gathering Aggregate User Insights

AffordabilitySession ReplayHeatmapsSupporting features

Hotjar was born in 2014 when founder David Darmanin needed an analytics tool that captures all aspects of user behavior.

Hotjar’s top features include:

  • Visual heatmaps,
  • Click, scroll, and move maps,
  • Comprehensive filters,
  • A side-by-side funnel comparison feature,
  • Widgets for gathering customer feedback.

These features make Hotjar best for gathering aggregate insights across multiple user segments, and validating these insights with user feedback.

Not sure yet? Read our detailed comparison of Hotjar vs FullStory for an in-depth comparison!

Hotjar ProsHotjar Cons
✅ Minimalist UI❌ Limited free plan
✅ Allows for funnel graphs comparison❌ Can’t connect multiple sites under one plan
✅ Integrates with Zapier❌ Doesn’t record all user sessions
❌ Heavily impacts site speed

Hotjar vs. FullStory

Hotjar’s functionality is limited unless you subscribe to their highest paid plan, which may be slightly cheaper than FullStory’s starter plan. And Hotjar is a better alternative if you’re looking for a more user-friendly interface that is easy to set up and navigate. 

Hotjar and FullStory let you take snapshots of different pages on your site for heatmap analysis but Hotjar does it better because it has “move maps”, which track mouse movements, and allows you to take snapshots of different page variations so you can even capture dynamic elements. 

The main thing you’ll miss if you move from FullStory to Hotjar is capturing analytics for your mobile application (if you have one).

Hotjar Pricing 

Their pricing starts with a basic free plan. The Plus plan costs $39/month for 100 daily sessions (~3,000 monthly) and the Business plan starts at $99/month for 500 daily sessions (~15,000 monthly). To unlock key features like funnels and the dev console, you’ll need to purchase the scale plan, which starts at $213/month for 500 daily sessions.

Use Hotjar if:

  • Your site attracts lots of traffic.
  • You’re more interested in general user insights than specifics.
  • You don’t need live session replays and co-browsing features.

Click here to get started with Hotjar

3. Lucky Orange — More Affordable Heatmap-Focused Alternative

AffordabilitySession ReplayHeatmapsSupporting features

Brian Gruber, the founder of Lucky Orange, was a web developer and designer who launched the tool in 2010 with the aim of gaining insights into user interactions on his own websites.

Lucky Orange includes features like:

  • Native chat,
  • Live session viewing,
  • Feedback, polls, form analytics, and
  • Live heatmaps that capture dynamic elements.

However, its session replay and funnel features are lacking. Session replays sometimes get slow and glitchy, and they’re not linked to the funnels, so you can’t really dig deeper into why users failed to convert.

This makes Lucky Orange ideal for solopreneurs with a very tight budget who want to only gain general user behavioral insights with heatmaps.

Read a more detailed review of Lucky Orange in our article on Lucky Orange vs SessionStack.

Lucky Orange ProsLucky Orange Cons
✅ Affordable pricing ❌ Each extra site connection costs $5
✅ Live heatmaps❌ Very few sessions on free plan
✅ Integrates with Zapier❌ Basic funnel features

Lucky Orange vs. FullStory

Lucky Orange is a great alternative to FullStory if you’re looking for a very affordable tool with extensive heatmap features but don’t need robust session replays and funnels. 

The feature differences between both tools are significant, with the most notable ones being:

  • Lucky Orange’s limited funnel analysis,
  • FullStory’s heatmaps aren’t as advanced as Lucky Orange’s,
  • Lucky Orange’s features are not compatible with mobile apps,
  • Both tools have session replays and support live viewing, but Lucky Orange’s playback can get slow and glitchy.

Besides that, and the funnels setup which can be confusing to new users, Lucky Orange is a bit more intuitive and easier to navigate than FullStory.

Lucky Orange Pricing

Their pricing starts with a starter plan that costs $18/month for 10,000 pageviews, which is only 2,000 sessions if, on average, a user views 5 pages per session. The rest of the plans are summarized in the table below:

Grow ($35/month)Expand ($70/month)Scale ($150/month)
40,000 pageviews
~8,000 sessions
100,000 pageviews
~20,000 sessions
300,000 pageviews
~60,000 sessions

Use Lucky Orange if:

  • You have a high-traffic site.
  • Your site pages have many dynamic elements.
  • Your main focus is capturing general user insights with heatmaps.

Click here to sign up for Lucky Orange

4. LogRocket— Best Alternative For Technical Teams

AffordabilitySession ReplayHeatmapsSupporting features

LogRocket’s founders created the tool in 2016 with a simple goal: help web app owners optimize their customer experience. Fast forward to today and LogRocket is one of the most advanced tools with a blend of unique features for understanding user behavior and troubleshooting errors.

Top LogRocket features:

  • Click, scroll, and hover maps,
  • Conversion rate heatmaps,
  • Funnel creation and analysis,
  • Performance monitoring,
  • Path analysis view,
  • Advanced error tracking.

LogRocket is an excellent option for technical teams who have complex needs and can put its advanced features to good use. 

Read our detailed review of LogRocket vs FullStory which dives deeper into the tools’ features and how they compare. 

LogRocket ProsLogRocket Cons
✅ Visual heatmaps❌ Limited free plan & expensive paid plans
✅ Has mobile app analytics❌ No live viewing 
✅ Robust error tracking & analysis❌ Doesn’t integrate with Zapier
✅ 40+ native integrations

LogRocket vs. FullStory

Like FullStory, LogRocket also supports mobile apps. Additionally, LogRocket covers all the key features in FullStory and more.

  • FullStory has click and scroll maps — LogRocket tops it with move and conversion rate maps.
  • FullStory has a dev console — LogRocket steps it up with a more advanced console and an Issues page for tracking and fixing site-wide errors.
  • FullStory has a funnels feature — LogRocket has a path analysis view for the different paths users took when they deviated at each step of your funnel.

But all these features come with a hefty price tag.

LogRocket Pricing

Their pricing starts with a limited free plan. The web analytics package is set at $99/month for 10,000 sessions with key features like heatmaps, filters, and error tracking locked. The professional plan unlocks these features and starts with 25,000 sessions for $550/month. And if you want the mobile app analytics package. Pricing starts at $199/month and $660/month.

Use LogRocket if:

  • You have a big budget.
  • You’ve outgrown FullStory’s error-tracking features.
  • You rely heavily on heatmaps and funnels for user insights.

Get started with LogRocket

5. Smartlook— Most Similar Alternative To Fullstory

AffordabilitySession ReplayHeatmapsSupporting features

Petr Janošík and Ondřej Machek founded Smartlook in 2016 to give users better insights into both their web and mobile apps. Since then, it has grown to be one of the top user analytics tools on the market.

Smartlook’s top features:

  • Session replays,
  • Dev console,
  • Visual click, scroll, and move maps,
  • Extensive funnel features,
  • Funnel anomalies monitoring for active monitoring when conversion spike or drop down below a set threshold.

Smartlook wants to give teams a perfect mix of quantitative and qualitative analytics and help them boost conversion rates across all platforms. 

Check out our in-depth review of Smartlook’s features to see how it stacks up against competitors.

Smartlook ProsSmartlook Cons
✅ Supports visual heatmaps❌ Expensive
✅ Works with mobile apps❌ Doesn’t record all sessions 
✅ Connects with Zapier❌ Heatmaps can be slow to load

Smartlook vs. FullStory

Smartlook works as a FullStory alternative for those who want cheaper and more flexible payment options without sacrificing the key features in FullStory.

Both tools’ session replay, dev console, heatmaps, and funnels are mostly alike. However, Smartlook has more native integrations. The best part about Smartlook is that the heatmaps, funnels, and dev console features can be purchased as extra add-ons. So, if you don’t need those features, you’ll pay much less.  

The main thing you’d miss switching to Smartlook is the live session viewing.

Smartlook Pricing

Asides from its free and enterprise plans, Smartlook has one paid plan which starts at $69/month. This gives you access to 5,000 monthly sessions + 30 heatmaps + 5 funnels + unlimited integrations. Access to dev tools starts at an extra $35/month and unlimited funnels and heatmaps access starts at an extra $48/month.

Use Smartlook if:

  • You’re a small business or cutting costs is your top priority at the moment.
  • You don’t need to view live user sessions.
  • You want a tool that works with web and mobile apps.

Sign up for Smartlook here

6. Mouseflow — Best Alternative For Gathering General Trends

AffordabilitySession ReplayHeatmapsSupporting features

Mouseflow was launched in 2009 (when there were only a few behavioral analytics tools on the market, let alone conversion rate optimization tools) to help businesses understand the “why” behind user actions. Today, they serve 200K+ customers in 100+ countries, spanning various industries and business sizes.

Mouseflow is equipped with key features like:

  • Click, scroll, move, attention, and geo heatmaps,
  • Extensive form analytics,
  • Feedback tools,
  • Friction scores.

These features make Mouseflow a great tool for uncovering general user behavior insights and gathering feedback to optimize websites for conversions.

Need more information on Mouseflow? Read our in-depth comparison of its features.

Mouseflow ProsMouseflow Cons
✅ Live and visual heatmaps❌ Limited free plan
✅ Low impact on site speed❌ Complicated setup
✅ 100+ native integrations❌ Basic session replays

Mouseflow vs. FullStory

Mouseflow and FullStory have uniquely different strengths. FullStory focuses heavily on live session viewing, funnel analysis, and cross-platform compatibility. On the other hand, Mouseflow excels with its interactive heatmaps (which only work for desktops), form analytics, and feedback tools. 

In other words, FullStory is for getting a detailed understanding of user interactions while Mouseflow is best for analyzing trends and gathering general insights. 

Mouseflow Pricing

Asides from its Free and Enterprise plans, Mouseflow has four paid plans, summarized in the table below:

5,000 session recordings
3 funnels, forms, & surveys
1 website
15,000 session recordings
10 funnels, forms, & surveys
3 websites
50,000 session recordings
20 funnels, forms, & surveys
5 websites
150,000 session recordings
30 funnels, forms, & surveys
10 websites

Use Mouseflow if:

  • You want general insights with heatmaps.
  • You don’t need robust session replay features.
  • You want user surveys and form analytics to boost conversions.

Start with Mouseflow here

7. Contentsquare — Best Alternative For Large Enterprises

AffordabilitySession ReplayHeatmapsSupporting features

Founded in 2012 by Jonathan Cherki, Contentsquare’s goal is to bridge the gap between brands’ perceptions and consumers’ actual digital experiences.

Contentsquare achieves this with features such as:

  • Color-coded user journey maps,
  • Opportunity-based error analysis,
  • Zone-based heatmaps,
  • A/B test analysis,
  • Form analysis,
  • Impact quantification,
  • AI-powered insights.

Contentsquare is ideal for enterprise teams looking to measure the impact of user insights on business goals and KPIs.

Contentsquare ProsContentsquare Cons
✅ Compatible with mobile apps❌ No free plan or trial
✅ Helpful and fast customer support❌ Steep learning curve
✅ 70+ native integrations (and counting)❌ No Zapier integration

Contentsquare vs. FullStory

Some Contentsquare users have said the tool is sometimes glitchy and has long loading times — which is no surprise considering how many features the platform packs. On the other hand, FullStory has fewer features and you’ll rarely ever experience performance issues. 

Contentsquare and FullStory don’t have public pricing, but based on their more advanced features, the best assumption is that Contentsquare is more expensive.

Contentsquare Pricing

Their package plans aren’t publicly available — you have to speak directly to their sales team for a custom quote.

Use Contentsquare if:

  • You’re a large enterprise.
  • You don’t need live sessions.
  • You want to map user insights with business KPIs.

Click here to sign up for Contentsquare

8. Amplitude— Best Alternative For User Journey Analysis

AffordabilitySession ReplayHeatmapsSupporting features

Amplitude’s founders created the tool to understand how users interacted with an Android app they’d designed. Today, Amplitude Analytics (the main product in the Amplitude suite) is one of the few tools on the market that supports mobile apps.

Amplitude’s top features:

  • Funnel and retention analysis,
  • A/B test analysis,
  • Pathfinder analysis,
  • Anomaly detection.

Amplitude is best for understanding how users navigate your site, so you can optimize its design for higher conversions.

Amplitude ProsAmplitude Cons
✅ Supports mobile apps❌ No free plan
✅ Patient support team❌ Hidden pricing
✅ 100+ native integrations including Zapier❌ Complex for new users

Amplitude vs. FullStory

FullStory takes the lead over Amplitude when it comes to session replays, live sessions, and visual heatmaps. 

Meanwhile, Amplitude’s funnel analysis features are better than FullStory’s. For example, Amplitude has a pathfinder feature that shows all the different paths users take when they started or ended with a specific event. 

Additionally, Amplitude has more supporting features and native integrations than FullStory.

Amplitude Pricing

They have three packages: Starter, Growth, and Enterprise. However, the pricing for these packages isn’t available on their site — you have to contact their sales team for a quote.

Use Amplitude if:

  • You need web and mobile analytics.
  • You want to gather better funnel insights than FullStory.
  • You want a tool that easily plugs into your tech stack.

Click here to sign up for Amplitude

9. UXCam — Best Alternative For Exclusive Mobile App Analytics

AffordabilitySession ReplayHeatmapsSupporting features

UXCam launched in 2018 as a session replay tool but has evolved into a mobile-first experience analytics platform.

UXCam’s top features include:

  • Issues analytics (eg. Crashes and UI freezes),
  • Stacktrace analysis,
  • Rule-based recording,
  • Event tracking, 
  • User journeys.

UXCam is best for businesses that only need to track extensive in-app analytics for their mobile apps.

UXCam ProsUXCam Cons
✅ Easy setup❌ Hidden pricing
✅ Low learning curve❌ Slow loading times
✅ 3,000 sessions on free plan❌ Limited funnel features

UXCam vs. FullStory

While FullStory is a web/mobile hybrid tool, UXCam focuses solely on tracking user experience across the mobile apps. As a result, all features from session replays and heatmaps to funnel and issue analytics work perfectly with mobile apps. 

UXCam’s free plan locks access to key analytics features. The best thing about this is that you get 3,000 monthly sessions on the free plan while FullStory gives you only 1,000 sessions. In addition, you get to monitor two mobile apps on their free plan.

UXCam Pricing

Asides from the free plan, they have two paid plans of which pricing isn’t publicly available. You’ll have to contact the UXCam team for a custom quote.

Use UXCam if:

  • You need a mobile-focused analytics solution instead of FullStory’s web/mobile hybrid.
  • Advanced session replay features aren’t a priority.
  • You want an easy-to-use tool.

Sign up for UXCam here

The Final Verdict

Each tool has its own strengths and weaknesses — addressing different use cases that FullStory doesn’t fully cover. That’s why you should try out each free plan or trial to confirm whether it’s the best fit for your needs.

But from researching, using, and testing these tools over the past few months, here’s our verdict:

  • SessionStack for teams whose priority is gathering deep user insights, quickly resolving user frustrations, and offering real-time customer support.
  • Lucky Orange for solopreneurs looking for the cheapest tool on the market that does heatmaps better than FullStory.
  • UxCam for businesses that need a tool focused on mobile apps with more extensive features than FullStory.

See what SessionStackAI can do for your business